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We don’t just coordinate healthcare. We humanize it.

At Serefin, we coordinate care that actually works for you. That means fewer hurdles, faster resolutions, and freedom to choose your own path to wellness.

Healthcare that’s built around you

Your team deserves care that’s as thoughtful and tailored as the culture you have built.

Let’s design a wellness experience around what matters most — you.

Guided by purpose. Delivered with heart.

Our mission is to make enhanced, personalized healthcare the norm — not the exception. We bring concierge-style service, cultural intelligence, and seamless support to every care journey.
Our vision is to lead a new era of wellness and wellbeing in the MEA region — where every individual feels prioritized, understood, and empowered.
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Leadership Team

"I believe that life should be lived fully, felt deeply and connected meaningfully to people and purpose. I am, therefore, so inspired each day by the stories of people's lives that I am invited to share”
Omar Ahmad
Chief Executive Officer
Omar Ahmad
Chief Executive Officer
"I believe that life should be lived fully, felt deeply and connected meaningfully to people and purpose. I am, therefore, so inspired each day by the stories of people's lives that I am invited to share”
Skip Schwartz
President, Serefin Health
Skip Schwartz
President, Serefin Health
"I believe that life should be lived fully, felt deeply and connected meaningfully to people and purpose. I am, therefore, so inspired each day by the stories of people's lives that I am invited to share”
Latifa Soobedar, M.Sc.
President, Serefin Health
Latifa Soobedar, M.Sc.
President, Serefin Health
"I believe that life should be lived fully, felt deeply and connected meaningfully to people and purpose. I am, therefore, so inspired each day by the stories of people's lives that I am invited to share”
Vera Kohut
Medical Director, MD, CCFP, FCFP
Vera Kohut
Medical Director, MD, CCFP, FCFP

History/Global Journey

2010
Created HealthCare 365, the first healthcare management organization in Canada
2020
Launched the first virtual health concierge service.
2022
Rebranded as Serefin with Health and Experience Divisions
2024
Launched SerefinMEA in the Middle East

Ready to make
care feel different?

Bring your expertise to a team redefining mental wellbeing in the region — where every mind matters.
Get in Touch

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